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Twenty years ago, in a garage in San Diego, CA, we designed our first LED-lighted whip. Today, we've grown into a renowned global brand, with our products trusted by diverse industries such as mining, off-road, aviation, logging, and transportation.

Our mission is to design and produce products that deliver the performance and value that our customers need.

We embrace simplicity by adhering to the 'K.I.S.' principle (Keep It Simple) in all our product designs, resulting in strong, reliable, and affordable products.